Episode 984

Influencing Culture Through Social Media – Marnie Swedberg pt 1

Published on: 25th October, 2021

Influencing Culture Through Social Media

Marnie Swedberg pt 1

Social media has become a major player in the culture, not just here in America, but around the world. It is almost impossible to do anything anymore without some kind of presence on social media. You are able to reach out and connect with people from your childhood school days, long lost relatives and people that you’ve never met from just about anywhere. If you have a business or ministry, you can reach people it would be almost impossible to reach, if not for social media. But, despite all of those obvious benefits, social media can be a bit scary, too! It is very easy to get consumed by it. I mean, there was a time when I would spend almost four hours per day on social media and not get any work accomplished. That is when I made the decision to limit my time to just a few minutes per day, among other things. But, to help us with understanding all of the nuances of social media, the “good, bad and the ugly,” is our good friend, Marnie Swedberg. Marnie was on a few months back and we just had such a great conversation – I just had to have back on to talk about social media today. In case you missed episodes 968 and 969, let me share just a little bit about Marnie Swedberg. She is the author of 13 books, a leadership mentor to over 15,000 leaders from 35 countries, providing a “God centric focus” with practical help and coaching. She is also the host of the #1 ranked and featured Blog Talk Radio program, “Marnie’s Friends Talk Radio: Perspective Transformation.”  She is also the founder and director of “Bible Study Expo” and “Woman Speaker.com” (the largest online directory of its kind in the world). As I said, for those that may have missed your prior interview, other than that brief information I just shared, can you tell us in your own words, “Who is Marnie Swedberg?” Social media can be beneficial, especially in business or ministry. In business, we are always trying to influence people to come to our store, our websites, to buy this or that or invest, etc. What are some simple ways that we can influence others to shop with us or come visit us, using social media? What are the main platforms do we need to be on right now? Do all of these social media platforms accomplish the same end result? Or should we use different platforms for different functions? It seems like there are new social media platforms that are popping up every week. I know we should be paying attention to these new platforms and not just sticking with the well-known ones. I mean, there was a time when “My Space” was the place to be. Not so much anymore. People were all in on VHS and Beta tapes before, too. Block Buster Video stores were the rage. But times change. How can we know when to change social media platforms and not be left in the dust when things change? I referenced, in the opening, that I discovered I was spending way too much time on social media and not getting any work accomplished. After that, I barely use social media now. I might get on there for 10 minutes or so every day. I know I’m not utilizing social media the way I should be. My marketing assistant keeps harping at me to get with the times! Amen!  But I just find it hard to commit to going to down that road again. How can we maximize the minutes we have available in order to invest in social media properly? What about the algorithms and things like that? I heard or read that FaceBook only promotes your posts to about 20% of the contacts you have or something like that. That means 80% of the people you are trying to reach never see your posts. That doesn’t sound like a fair game to me, right? How should someone get started into promoting their business on social media? Use the links down below to get in touch with Marnie Swedberg today. Let’s get you moved up into the 21st century!  Use the links below and reach out to Marnie and tell you are ready to become a social media influencer. Amen!

CONTACT INFORMATION:

  Email:   bookmarnieswedberg@gmail.com Website:  http://marnie.com/ Book:  “Feeling Loved: Connecting with God in the Minutes You Have.” – on Amazon Christian Women Speakers:  https://www.womenspeakers.com Marnie’s Radio Program:  https://www.blogtalkradio.com/marniesfriends

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Kingdom Cross Roads Podcast
Interviews with influential Christian ministry and business leaders / owners, authors & musicians & prophecy experts, too!
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Kingdom Cross Roads Podcast was founded in 2018 by Pastor Robert Thibodeau, who envisioned a platform for sharing Christ-centered messages and fostering spiritual growth. After two years of contributing as a regular guest speaker, TS Wright was entrusted with the leadership of the podcast, carrying forward Pastor Bob's original vision with renewed vigor.

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Kingdom Cross Roads offers a rich tapestry of content, from profound biblical teachings to engaging interviews with individuals who embody a Christ-centered life. Our guest roster is incredibly diverse, featuring:
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Christian Businessmen and Businesswomen: Highlighting how they integrate Christian morals and values into their impactful enterprises, demonstrating faith in action within the marketplace.
Each interview is thoughtfully designed to be concise yet impactful, typically ranging from 20 to 35 minutes in length, allowing for focused and meaningful discussions.

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We are immensely proud of the widespread reach and significant impact Kingdom Cross Roads Podcast has achieved. With over 1600 episodes published to date, our commitment to consistent, high-quality content has been recognized on a global scale. Notably, "Listen Notes," often referred to as the "Nielsen Ratings" of podcasts, has ranked Kingdom Cross Roads in the TOP 0.5% of ALL podcasts worldwide, out of a staggering 2.7 million-plus podcasts. This incredible achievement underscores the dedication of our team and the resonance of our message with a global audience.

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About your host

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Robert Thibodeau

I am a 12 year Army veteran as both enlisted and as a commissioned Cavalry Officer.
I am now a retired law enforcement supervisor...

I had my own business for seven years before I entered law enforcement.

As a cop, I was injured on the job on May 12, 2007 and after several surgeries over a couple of years, forced to retire in 2011.

As I was looking down the road to “what am I going to do next?” I started what is now known as a podcast (I had no clue at the time).

Within six months of starting (what I called) “My online radio program” I was offered an opportunity to be on nationwide AM radio. I learned A LOT in one year of doing that!

I then started the online Christian radio platform "Evangelism Radio" in the fall of 2010. It has had listeners in 160+ nations and all 50 states. We host 50+ Christian broadcasters on a weekly basis. We have been operating 24/7 for almost 14 years now. We have been rated #1 in the world by Shoutcast. com on several occasions in our genre. We recently transferred ownership of Evangelism Radio to another ministry so I could concentrate full time on podcasting, preaching and writing.

In 2018, I started the Kingdom Cross Roads Podcast to conduct interviews with Christian influencers from all walks of life and to play their interviews on the radio station. (The KCR Podcast has its own time slot on Evangelism Radio)!
We now have over 1600 episodes and almost 1100 interviews (in just over 6 years).

Looking out at the future of online Christian media, I noticed there was no viable platforms that catered only to the Christian podcast market.

In 2023, we launched a networking platform called, "FaithCasters" which connects "Great Christian podcasters with Great Christian Guests!" This helps to promote the work you do through podcast interviews! Check it out at https://FaithCaster.org

We recently launched "FaithCaster Academy" which serves as a training hub for ALL of our trainings (podcast training / speaker training / interview training, etc.). Members receive access to ALL of our training programs for one low, monthly membership fee. Members also receive FREE access to ALL of the LIVE trainings I conduct (1 or 2 per month) - while non-members have to pay to access the live trainings.

Between my podcast training program, conducting podcast interviews, appearing on other podcasts as guests, speaking at conferences (in person and virtually) and the podcast networking platform, I guess you could say “I’m all in” when it comes to podcasting and online media!

My total focus is to do all we can to assist you to “Get The Word Out” about your mission, services, products, ministry, books, business, etc.