Marketing Smarter Not Harder – Marco Torres pt 1

Marketing Smarter Not Harder Marco Torres pt 1

Whether you are in ministry or retail; counseling or coaching; online sales or traditional retail – you are marketing. You are marketing your church, your ministry, your store, your products, your books. You are marketing your brand. You are marketing yourself in the process.

How well you handle this responsibility will determine your success.

I’ve seen pastors of churches, some that have been around for decades, still struggle to have 25 people in attendance on Sunday mornings. I’ve seen others set up in a coffee shop on Sunday morning and two years later are building a church building and paying cash for it. WHY?

The same thing can be said for someone working for themselves. In business, online or traditional. They may work for years, barely getting by. Someone else comes in and within a few months or so, they are the big player in town or in the niche online or whatever. WHY?

Well, it all revolves around marketing.

And to help us with understanding some of the nuances, is my guest today, Marco Torres.

Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

I believe these concepts we will discuss today will apply, of course to businesses, coaching, etc., but it can also be applied to your ministry and church growth with just a few little tweaks.

Let me give a disclaimer here…I interviewed Marco about 18 months ago at the time of this recording… and I was so impressed by what he is doing, I signed up our ministry for this program we will be talking about today. Some of you may have seen us promote some trips or restaurant vouchers from time to time – and this is where it all started… a conversation with Marco Torres. Amen!

Help me welcome back to the program, my good friend, Marco Torres. Marco, it is so good to have you back with us today, brother!

For those that may not have heard our prior interview way back in episodes 1048 & 1049, can you share with us in your own words, “Who is Marco Torres?”

Most businesses, coaches, etc., will try to compete on price. But you have found a better way to help them through, what you call, “incentive based marketing.” Can you explain that for us?

How does “Marketing Boost” help businesses to use Value Added Incentives to keep their bottom line up instead of discounting and losing profits on their sales?

When we held a special event last year, I held a random drawing for 3 nights in Branson, MO. People who signed up for our live event could then earn additional draw points for sharing on social media, etc. Then we had a spread sheet that gave everyone their number of draws and we used a random number generator to select the winner. It worked really well. We had 40 or 50 people enter and with the shares, etc. we had somewhere near 300 chances for total for the random draw.

I know the answer to this next question, but I’m going to ask for the sake of our listeners because I know what they are thinking… Are these hotels like little “mom and pop” operations or do they involve the well-known chains?

I speak to people every single day doing interviews. Almost every person has a lead magnet to draw people into their system, collect names and emails, etc. This type of system really would not work as a lead magnet… it would seem a bit incredulous if you were to give away a 5 night trip to Hawaii in exchange for opting into an email list. Am I right?

These incentives can be used by churches, etc. to raise funds. In fact, last time you were on, you shared a marvelous story of how someone used this to raise the money for a church. Can you explain how that worked?

Drop down into the show notes and click the link right there for Marketing Boost. Now, this is an affiliate link for our ministry. It does not affect your price at all if you decide to join Marketing Boost at any level. This is something that just adds a bit to the bottom line of the ministry and helps us to keep the lights on. Amen!

But drop down below and click the link right there. You will see all the amazing destinations that are available.

And, if you have a podcast and you do interviews – or you are a guest expert and looking for podcasters to connect with to do interviews, click the link to check out FaithCasters Connections. For this episode, anyone who adds their profile to our platform, will receive a $100 restaurant discount voucher, just for signing up. Amen!