Episode 1048

The Secret Weapon of the Smartest Marketers – Marco Torres pt 1

Published on: 14th February, 2022

The Secret Weapon of the Smartest Marketers

Marco Torres pt 1

Whether you are in ministry or retail; counseling or coaching; online sales or traditional retail – you are marketing. You are marketing your church, your ministry, your store, your products, your books. You are marketing your brand. You are marketing yourself in the process. How well you handle this responsibility will determine your success. I’ve seen pastors of churches, some that have been around for decades, still struggle to have 25 people in attendance on Sunday mornings. I’ve seen others set up in a coffee shop on Sunday morning and two years later are building a church building and paying cash for it.  WHY? The same thing can be said for someone working for themselves. In business, online or traditional. They may work for years, barely getting by. Someone else comes in and within a few months or so, they are the big player in town or in the niche online or whatever.  WHY? Well, it all revolves around marketing. And to help us with understanding some of the nuances, is my guest today, Marco Torres. Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. I believe these concepts we will discuss today will apply, of course to businesses, coaching, etc., but it can also be applied to your ministry and church growth with just a few little tweaks. Help me welcome to the program, Marco Torres!  Marco – thank you for coming on the program today to share all about “Marketing Boost” and all that you do. I appreciate you taking the time to join us today. First question that I always start with is this… other than that brief introduction I just gave, can you tell us in your own words, “Who is Marco Torres?” I know that most businesses are trying to compete with each other and the way they usually do that is to try and undercut their competitors’ prices and things like that. But you have a better way called “Incentive Based Marketing.” What is incentive base marketing and how does that compare to what most business owners, etc. are doing to generate revenue? How does “Marketing Boost” help businesses to use Value Added Incentives to keep their bottom line up instead of discounting and losing profits on their sales? So “Value Added Incentives” isn’t like upgrading the tires on the car (if in auto sales). It’s something totally outside of the product sales effort but yet, something the client would deem valuable? How do you do that? Complimentary Hotel Stays, how does this work? Are these well know hotels chains or little mom and pop operations? Let’s say someone listening to us is interested in trying this. Do they have to purchase, like a three night stay in Hawaii and then give that away to a client? So you not only have the hotel vouchers, but meal vouchers and things like that as well? Folks, there are so many areas that have come to my mind as we’ve been talking with Marco today. I can picture this helping many of you out there that have network marketing groups and coaching or consulting programs and things like that. Churches, ministries and non-profits can use them fund raising efforts and reward donors at different levels. I encourage you to go down into the show notes and reach out to Marco. Just try his technique and see if it works for your clients and your niche. What’s the worst case scenario? If it doesn’t generate more traffic for your business or church, you stop! But, if it does it work (and I'm using it, so I know it will work in most situations), you have the additional revenue your church, ministry or business needs to survive or to grow in this current economic cycle

CONTACT INFORMATION:

  Website:  www.MarketingBoost.com Marketingboostvalueincentives on FaceBook Sign Up to Become an Affiliate Yourself!  

(clicking the links in the pictures DOES NOT give you a free trip! It takes you to MarketingBoost website for information on how YOU can offer these trips to your clients / members).

Mentioned in this episode:

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Kingdom Cross Roads Podcast
Interviews with influential Christian ministry and business leaders / owners, authors & musicians & prophecy experts, too!
About Kingdom Cross Roads Podcast

Kingdom Cross Roads Podcast was founded in 2018 by Pastor Robert Thibodeau, who envisioned a platform for sharing Christ-centered messages and fostering spiritual growth. After two years of contributing as a regular guest speaker, TS Wright was entrusted with the leadership of the podcast, carrying forward Pastor Bob's original vision with renewed vigor.

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Each interview is thoughtfully designed to be concise yet impactful, typically ranging from 20 to 35 minutes in length, allowing for focused and meaningful discussions.

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About your host

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Robert Thibodeau

I am a 12 year Army veteran as both enlisted and as a commissioned Cavalry Officer.
I am now a retired law enforcement supervisor...

I had my own business for seven years before I entered law enforcement.

As a cop, I was injured on the job on May 12, 2007 and after several surgeries over a couple of years, forced to retire in 2011.

As I was looking down the road to “what am I going to do next?” I started what is now known as a podcast (I had no clue at the time).

Within six months of starting (what I called) “My online radio program” I was offered an opportunity to be on nationwide AM radio. I learned A LOT in one year of doing that!

I then started the online Christian radio platform "Evangelism Radio" in the fall of 2010. It has had listeners in 160+ nations and all 50 states. We host 50+ Christian broadcasters on a weekly basis. We have been operating 24/7 for almost 14 years now. We have been rated #1 in the world by Shoutcast. com on several occasions in our genre. We recently transferred ownership of Evangelism Radio to another ministry so I could concentrate full time on podcasting, preaching and writing.

In 2018, I started the Kingdom Cross Roads Podcast to conduct interviews with Christian influencers from all walks of life and to play their interviews on the radio station. (The KCR Podcast has its own time slot on Evangelism Radio)!
We now have over 1600 episodes and almost 1100 interviews (in just over 6 years).

Looking out at the future of online Christian media, I noticed there was no viable platforms that catered only to the Christian podcast market.

In 2023, we launched a networking platform called, "FaithCasters" which connects "Great Christian podcasters with Great Christian Guests!" This helps to promote the work you do through podcast interviews! Check it out at https://FaithCaster.org

We recently launched "FaithCaster Academy" which serves as a training hub for ALL of our trainings (podcast training / speaker training / interview training, etc.). Members receive access to ALL of our training programs for one low, monthly membership fee. Members also receive FREE access to ALL of the LIVE trainings I conduct (1 or 2 per month) - while non-members have to pay to access the live trainings.

Between my podcast training program, conducting podcast interviews, appearing on other podcasts as guests, speaking at conferences (in person and virtually) and the podcast networking platform, I guess you could say “I’m all in” when it comes to podcasting and online media!

My total focus is to do all we can to assist you to “Get The Word Out” about your mission, services, products, ministry, books, business, etc.